Apr 6, 2026-Apr 29, 2026
Social Media Professional Program
Learn the latest industry insights to build a social media strategy that advances organizational goals, builds competent teams, develops sustainable practices, and delivers measurable outcomes with insights and guidance from industry experts.
Social Media Professional Program
Next session starts
Apr 6, 2026
AED 3,200
- Overview
- Sessions
- What You Will Learn
- Modules
- Instructors
- FAQs
Overview
Social media has entered a new era — one where AI shapes how audiences discover, engage with, and trust brands. This program goes beyond traditional social media tactics to equip professionals with the strategies, tools, and frameworks needed to thrive in an AI-driven digital landscape. You'll learn how to build future-ready brand strategies, leverage AI for audience research and content creation, optimize your digital presence for both search engines and generative AI platforms, build your own automation tools and agents, and turn data into measurable business outcomes — all while maintaining authentic connection with your audience.
Upcoming Sessions
The Social Media Professional Program is an instructor-led program that is offered in sessions.
SMPP Cohort #23
Apr 6, 2026 - Apr 29, 2026
-
-
-
AED 3,200
What You Will Learn
Build a comprehensive social strategy with audience research, engaging content, effective advertising, and social media optimization.
Building a Strong Social Media Brand
Learn how to create a long-term social media brand strategy that aligns with industry standards through case studies and research.
Targeting Techniques for Audience Research
Discover how to identify and understand the needs of your audience using research methods that go beyond demographics.
Leading with Content Strategies
Develop your skills in creating and executing content strategies that engage and connect with your audience, using analytics and algorithmic insights.
Advertising on Social Media Platforms
Understand the mechanics of advertising on platforms such as Facebook, Instagram, TikTok and YouTube and how to create effective, targeted campaigns.
Optimizing Videos for Social Media & Search
Maximize the reach of your videos by optimizing them for both social media and search engines.
Data-Driven Insights for Social Media Marketing
Turn data into action by learning how to interpret and use social media metrics to optimize your content and improve engagement.
Modules
Module 1
Social Media: It Starts with Strategy
Before you post, publish, or optimize anything, you need to know who you're talking to and why they should care.
Module 2
Social Media and AI Audience Research
Demographics tell you who someone is on paper, but not what keeps them up at night or what makes them act. After presenting your audience personas for group feedback, you'll learn research and segmentation methods that go deeper.
Module 3
Digital Presence in the Age of AI
Your audience no longer discovers you through a single platform — they find you through AI-powered search engines, chatbots, and algorithmically curated feeds. This session redefines what "digital presence" means when AI is the new gatekeeper.
Module 4
Build Your Own Tools and Agents
Stop waiting for the perfect tool — build it yourself. This hands-on session empowers you to create custom AI-powered tools and autonomous agents tailored to your exact marketing and communications needs — with zero coding required.
Module 5
Social Media Advertising Using AI
Understand the mechanics of advertising on platforms like Meta, TikTok, and YouTube — then supercharge your campaigns with AI.
Module 6
Engaging Audiences through Content in the AI Era
In today's rapidly evolving digital landscape, content creation has been transformed by artificial intelligence, changing audience expectations, and algorithmic sophistication.
Module 7
Content Marketing: Distribution, Publishing & Curation in the AI Era
The fundamental shift from volume-driven content to credibility-first communication defines modern content marketing.
Module 8
Unlock Viral Reach Through Video SEO
Stop posting videos that disappear in hours. This session reveals how to turn your video content into a permanent magnet for new viewers by mastering Video SEO.
Module 9
Hacking Platform Algorithms for Growth
Crack the code behind the world’s most powerful social media algorithms. This session demystifies the "math" of social media, showing you how to align your content with exactly what platforms like TikTok, LinkedIn, and Instagram want to promote.
Module 10
Dealing With Data, Analytics, and Outcomes
Learn how to turn boring data into immediate action! You’ll learn practical steps to adjust your content and optimize it for engagement, algorithms, and AI visibility.
Matt Bailey
Strategy, Analytics, LinkedIn, Podcasting
Matt Bailey is one of the most in-demand digital marketing instructors in the world. With over 25 years in digital communications & marketing, Matt has developed a reputation for creating memorable educational experiences.
Greg Jarboe
Strategy, YouTube, Instagram, TikTok
Greg Jarboe is an award-winning expert in digital marketing and communications. For over 20 years he has shown his deep knowledge of marketing by authoring more than 1,600 articles and speaking at more than 80 conferences.
Jawdat Shammas
Strategy, Social Media Advertising, Analytics
Jawdat Shammas is one of the region’s top digital marketing professionals. With over 20 years in the industry, he manages multi million-dollar campaign budgets and teaches and inspires the next generation of digital marketers.
Naguib Toihiri
Strategy, TikTok, YouTube, Snapchat, Analytics
Naguib Toihiri is an award-winning digital marketing professional and leads the KSA office of Assembly Global in Riyadh. Naguib shares his knowledge and experience by teaching in business schools and digital marketing courses.
Certificate upon completion of Program
The successful completion of the program will grant you a professional certification from New Media Academy. The certificate is KHDA accredited.
Here is what our students think about our courses
Participants in our courses don’t just learn new skills, they enjoy the experience too.
Best program I have ever attended. Gained so many new information out of it and I am very thankful for the team behind this course. Everyone was so friendly and i would definitely be interested in other courses offered by the New Media Academy.
Ahmed Sarhan
Social Media and Marketing Officer
I was able to create a marketing strategy for each and every campaign that I have created. The course helped me in organizing my work and have a clear vision of the goals as well as be able to reach the set KPIs.
Azza Al Jasmi
Head of Digital Communications, Ministry of Finance
I’ve been a social media manager for the past two years and came across the SMPP course provided by New Media Academy and found it really informative and learned a lot of new elements about social media.
Halla Mallah
Social Media Liaison, UAE CSR
Frequently Asked Questions
Contact us on info@nma.ae or request a call back and one of our team members will get in touch with you in 48 hours.
No, the course is designed for individuals with any level of experience in social media marketing, whether you are a beginner or have prior experience.
Request More Details
Fill out the form and one of our team members will get in touch to provide you with more details and to answer any questions you have.