Sep 3, 2024-Sep 25, 2024

Social Media Professional Program

Learn the latest industry insights to build a social media strategy that advances organizational goals, builds competent teams, develops sustainable practices, and delivers measurable outcomes with insights and guidance from industry experts.

Social Media Professional Program

Next session starts

Sep 3, 2024

AED 3,200


To create a successful social media strategy, it is important to first identify and target specific audiences that are likely to be interested in your message. From there, research and plan out a social media calendar that organizes the content you will be sharing. Make sure to create content that your audience will find valuable and engaging. Finally, use analytics to measure the performance of your content and make adjustments as needed to improve your overall strategy.
  • Level: Intermediate
  • Language: English
  • Prerequisites: Social Media Basics
  • Format: Virtual

Upcoming Sessions

The Social Media Professional Program is an instructor-led program that is offered in sessions.
SMPP Cohort #18

Sep 3, 2024 - Sep 25, 2024

  • Tue,Wed,Thu 6:00pm - 8:30pm (GMT+4)
  • Live Virtual (via Zoom)
  • 12 Sessions / 30 hrs of live training / 2.5 hrs per week for assignments
AED 3,200

What You Will Learn

Build a comprehensive social strategy with audience research, engaging content, effective advertising, and social media optimization.
Building a Strong Social Media Brand

Learn how to create a long-term social media brand strategy that aligns with industry standards through case studies and research.

Targeting Techniques for Audience Research

Discover how to identify and understand the needs of your audience using research methods that go beyond demographics.

Leading with Content Strategies

Develop your skills in creating and executing content strategies that engage and connect with your audience, using analytics and algorithmic insights.

Advertising on Social Media Platforms

Understand the mechanics of advertising on platforms such as Facebook, Instagram, TikTok and YouTube and how to create effective, targeted campaigns.

Optimizing Videos for Social Media & Search

Maximize the reach of your videos by optimizing them for both social media and search engines.

Data-Driven Insights for Social Media Marketing

Turn data into action by learning how to interpret and use social media metrics to optimize your content and improve engagement.


Module 1
Social Media: Strategy

Build impactful long-term digital brand strategies for the businesses you lead or for your own brand while accessing world-class case studies to guide you to industry standards.

Module 2
Social Media Audience Research Techniques

Develop audience research and targeting techniques to identify needs that transcend demographics. Apply emotional need motivators that connect to people and prompt action.

Module 3
Social Media Platforms

Build and lead on content strategies that keep you ahead of the curve, while identifying and navigating global and regional trends. Learn how to talk to an audience on a large scale and build life-long and sustainable relationships with them.

Module 4
Social Media Advertising

Understand the mechanics of online advertising through platforms like Facebook/Instagram, TikTok and YouTube. Gain insights on how the ecosystem works and what to expect when using such platforms in your campaigns.

Module 5
Social Media Advertising

Understand the mechanics of online advertising through platforms like Facebook/Instagram, TikTok and YouTube. Gain insights on how the ecosystem works and what to expect when using such platforms in your campaigns.

Module 6
Engaging Audiences through Content

The power of visceral storytelling has the potential to make or break a business. Learn how to optimize your content for online consumption in a long-lasting and impactful way.

Module 7
Content Marketing: Distribution, Publishing & Curation

Create a long-term plan for social media success. BY developing a content calendar that plans your media development, publishing, and distribution, you'll dramatically increase your chances of success.

Module 8
Extend Your Social Reach: SEO for Video

Learn how to optimize your social media videos to be found in Google searches, which will increase your influence and reach.

Module 9
Social Media: Past and Future

In this exciting module you'll learn how new technologies such as AR, VR and Machine Learning are influencing the next generation of social media interactions.

Module 10
Influence Marketing

Learn practical steps to protect your brand's online reputation by building a response plan that deals with criticism and complaints.

Module 11
Social Media Analytics

Learn how to turn this boring data into immediate action! You’ll learn practical steps to adjust your content and optimize it for engagement and algorithms. You’ll receive practical measurement frameworks of your content and gain immediate insights!

Your Instructors

Matt Bailey.jpg
Matt Bailey
Strategy, Analytics, LinkedIn, Podcasting

Matt Bailey is one of the most in-demand digital marketing instructors in the world. With over 25 years in digital communications & marketing, Matt has developed a reputation for creating memorable educational experiences.

Greg Jarboe.jpg
Greg Jarboe
Strategy, YouTube, Instagram, TikTok

Greg Jarboe is an award-winning expert in digital marketing and communications. For over 20 years he has shown his deep knowledge of marketing by authoring more than 1,600 articles and speaking at more than 80 conferences.

Jawdat Shammas.jpg
Jawdat Shammas
Strategy, Social Media Advertising, Analytics

Jawdat Shammas is one of the region’s top digital marketing professionals. With over 20 years in the industry, he manages multi million-dollar campaign budgets and teaches and inspires the next generation of digital marketers.

Naquib Toihiri.jpg
Naguib Toihiri
Strategy, TikTok, YouTube, Snapchat, Analytics

Naguib Toihiri is an award-winning digital marketing professional and leads the KSA office of Assembly Global in Riyadh. Naguib shares his knowledge and experience by teaching in business schools and digital marketing courses.

Certificate upon completion of Program

The successful completion of the program will grant you a professional certification from New Media Academy. The certificate is KHDA accredited.

Here is what our students think about our courses

Participants in our courses don’t just learn new skills, they enjoy the experience too.
(*) (*) (*) (*) (*)

Best program I have ever attended. Gained so many new information out of it and I am very thankful for the team behind this course. Everyone was so friendly and i would definitely be interested in other courses offered by the New Media Academy.

(*) (*) (*) (*) (*)

I was able to create a marketing strategy for each and every campaign that I have created. The course helped me in organizing my work and have a clear vision of the goals as well as be able to reach the set KPIs.

(*) (*) (*) (*) (*)

I’ve been a social media manager for the past two years and came across the SMPP course provided by New Media Academy and found it really informative and learned a lot of new elements about social media.

Frequently Asked Questions

Contact us on or request a call back and one of our team members will get in touch with you in 48 hours.

No, the course is designed for individuals with any level of experience in social media marketing, whether you are a beginner or have prior experience.

Request More Details

Fill out the form and one of our team members will get in touch to provide you with more details and to answer any questions you have.