Faris Al Muhtawa Program

We scout for niche talent who occupy unique spaces. Our content creation incubation program: Faris Al Muhtawa trains and mentors social media talents to grow them into influencers and professional brands.
Faris Al Muhtawa Program

What is the Faris Al Muhtawa Program?

The Faris Al Muhtawa program seeks to incubate 100 content creators from the UAE and the Arab world over the next five years, with the aim of bringing their voices to the world through various digital platforms and enriching Arabic content across various fields, such as medicine, law, economics, sustainability, climate change, space, and education. and others.

The program covers various aspects of content creation from A to Z, from script writing and storytelling, to photography and editing, dealing with brands, and managing accounts from a commercial perspective to achieve financial returns. This moves participants from creating content as a hobby, to making it a professional level.

After that, a selection of 10 participants will be selected to join the exclusive content creators team at the New Media Academy. During a 3-year training period, participants will be able to develop their strategic thinking and content across various social media platforms, in addition to more opportunities for collaboration, paid media exposure, PR and more.

Twenty content creators took part in the first edition of Faris Al Muhtawa, which has been a great success. Participating content creators saw an increase in follower numbers exceeding 480%, entered fruitful partnerships with high-profile companies, government entities and brands, enabling them to dedicate their efforts to the content industry as their major source of income. In its second edition, Faris Al Muhtawa welcomed 13 content creators who have seen an increase of more than 2112.95% in follower numbers, while the latest season afforded its 33 participants an increase of over 45.57% in follower numbers.

The program focuses currently on UAE-based content creators over the age of 18. However, other programs to attract content creators from across the Arab region are currently under development.

Trained from 16 different sectors
Average growth
Of content creators accounts from date joined until today
Across all Faris Al Muhwata members

Faris Al Muhtawa Alumini

Explore our exclusive content creators from previous Faris Al Muhtawa seasons
Abdulla Al Ansari
Culture and Storytelling
Abdulla is is content creator and and motivational speaker.
Abdulla Al Blooshi
Financial Technology, Crypto and Blockchain
Abdulla is an accomplishing digital forensics officer and investment content creator.
Abdulla AlMarzooqi
Abdulla AlMarzooqi is a Civil Engineer who is shaping the UAE’s real estate and tourism landscape wi...
Abdullah AlRaesi
Abdullah AlRaesi occupies the self-development and youth space, taking his followers on a journey of...
Ahmed Al Ghfeli
Poetry and Media
Ahmed Al-Ghafli is an exceptional content creator with passion for poetry and media.
Ahmed Al Kas
Travel and Adventure
Ahmed is a skilled content creator focusing on travel and entertainment.
Ahmed Al Marzooqi
Ahmed is a content creator with a finance slant.
Ali Al Dhaheri
Sports Journalist
Ali is a sports journalist at Al-Bayan newspaper and a member of both the Dubai Press Club and the U...
Athari AlSerkal
Athari AlSarkal is the first content creator from the energy and sustainability space in the Middle ...
Dr.Saif Darwish
Dr. Saif Darwish creates a safe space with content based on the things people want to know but doesn...
Eissa Al Hammadi
Economics and Travel
Eissa is a content creator specialized in the field of personal finance.
Farhan Al Bastaki
Life Coach
Farhan is a life coach and author of the book "Emotional Intelligence in the Life of Prophet Muhamma...
Hamad Al Heloo
Technology and AI
Hamad is a highly qualified Project Manager with passion for media and cultural exploration through ...
Hamda Al Hammadi
Hamda Al-Hammadi is a passionate Emirati journalist and content creator with a vision.
Huda Al Matroushi
Huda Al Matroushi is an Emirati woman breaking barriers in the male-dominated car repair industry. ...
Hussain Mohamed
Hussain Mohamed is an engineer and content creator.
Jumana Al Aidarous
Youth Empowerment
Jumana AlAidarous is a dedicated student with a passion for learning and sharing knowledge.
Khaled Al Blooshi
Khaled is a government communications professional and a visionary entrepreneur.
Maitha Mohamed
If storytelling were synonymous with a person, that person would be Maitha Mohamed..
Marwan Al Shehhi
Marwan Al Shehhi is a versatile TV presenter, poet, and youth council member. He skillfully connects...
Mohamed Al Ali
Tourism and Travel
Mohammed Al Ali is an aviation engineer and air operations manager, sharing exciting travel experien...
Mohammad AlJasmi
Culture & Tourism
As a cultural guide in the UAE, Mohammad AlJasmi has the bearings for exploration, both in people an...
Mohammad Bushlaibi
Mohammad Bushlaibi is an experienced Senior Information Security Engineer with a history of working ...
Mohammed Al Ajmani
Human Resources and Storytelling
Mohammed is a social content creator focused on professional development, sharing advice for career ...
Mohammed Al Kamali
Media and Youth Empowerment
Mohammed Al Kamali, a photographer and content creator, shares the beauty of real-life experiences w...
Mohammed Al Mahri
Entrepreneurship and Economy
Mohammed AlMahri is a researcher, economic expert, and advisor in investment projects.
Mohammed Jaleel
Mohammed is a storyteller with a comedic touch, constantly learning in diverse fields like arts, gam...
Mohammed Omran
Mohammed Omran is a TV program reporter and presenter on a local channel.
Moza Al Zaabi
Moza is a dynamic content creator specializing in entrepreneurship, personal, and professional devel...
Mustafa Suroor
Motivational Speaker and Youth Empowerment
Mustafa Suroor seeks to motivate youth of all ages to strive for their goals and address obstacles.
Nouf Alkatheeri
Nouf Alkatheeri is a versatile Emirati journalist who creates meaningful content in both English and...
Obaid Al Suwaidi
Lifestyle and Travel
Obaid Alsuwaidi is a marketing professional and a spokesperson at the Roads and Transport Authority....
Omar AlHeloo
Omar AlHeloo is a lawyer who has the gift of being able to truly engage with both sides of his brain...
Rafed AlHarthi
Current Affairs
Rafed AlHarthi is an Emirati journalist with over 10 years experience.
Rasha Saleh
Rasha is an environmental activist, adventurer, experience designer, and environmental content creat...
Rezk Tourfa
Rezek Tourfee from Lebanon creates specialized online content that focuses on themes of economy, mar...
Saeed AlRumaithi
Entrepreneurship and Farming
Saeed AlRumaithi is a content creator with passion for agriculture.
Saif Al Dahab
Saif AlDahab devoted his interest in creating digital content to present a youth program that docume...
Samah Al Hajeri
Global Economy
Samah Al Hajeri is the Director of Cooperatives and Strategic Reserve in the Ministry of Economy.
Shehab AlHashemi
Youth Empowerment
Shehab AlHashemi is a media maverick through and through having graduated from the Young Arab Media ...
Sheikha AlHosni
Current Affairs
Sheikha AlHosni is an Emirati TV reporter who creates social content that cares about governmental a...
Suhaila Al Wali
Government Affairs
Suhaila is a project manager with a Master of Business Administration degree and a Bachelor's degree...
Sultan Al Suwaidi
Voice Over Artist and Storytelling
Sultan Alsuwaidi is a voice-over artist with interests in sports, cars, and storytelling.
Tasneem Al Naqbi
Motivational Speaker and Self Development
Tasneem Al-Naqbi is a motivational speaker and content creator.
Reham Saleh
Reham Saleh has a special interest in creative content development, and a special talent for summari...

Join Faris Al Muhtawa Season 4

We scout for niche talent who occupy unique spaces. Our content creation incubation program: Faris Al Muhtawa trains and mentors social media talent to grow them into professional brands.