For the first time, this mid-year social media 2022 report brings together in a single chart the most popular accounts originating in MENA on Facebook, Instagram, YouTube and Twitter.
The period from January to June 2022 witnessed a significant increase in social media usage across the Middle East. Social media platforms experienced continued expansion among individuals and organizations alike. This period showcased the power of social media as a tool for communication, engagement, and information sharing in the region. From viral trends and impactful campaigns to important conversations and community building, social media played a central role in shaping digital interactions and influencing public discourse throughout the Middle East.