Annual Social Media Report 2020

The year 2020 was undoubtedly the year where shift happened. Industries far and wide accelerated towards digitization in a bid to go from crisis to opportunity. A developed digital economy can spur on economic growth in the region as a whole by offering an alternative yet seamless experience with advanced infrastructure, substantial access and mature level interaction. Content is crucial, both regionally and globally. Social Media is a fundamental force for forging connectivity and lifting the lid on what is happening on the ground through powerful story-telling. The Arab world has historically been misconstrued and misplaced in our own narrative as well as the world’s – now is the time to refract our content through a renewed and purposeful prism.