Executive Diploma in Digital Government Communication - New Media Academy

Overview

New Media Academy and Mohammad Bin Rashid School of Government are pleased to introduce The Executive Diploma for Government Digital Communication. This program aims to improve, enhance and develop the skills and tools of government digital communication officials and increase the efficiency of institutional communication in government entities in the Emirate of Dubai and federal entities, as well as their counterparts in other Arab countries.

What you will learn

  • Ability to understand and appreciate digital ecosystem
  • Ability to lead on development of impactful digital communications and social media strategies, in line with organization’s overall vision and objectives
  • Ability to develop clear operational governance, implementation roadmap and performance measurement
  • Take the next step to become a digital thought-leader within government and relevant sector

MBRSG Instructors

Professor Raed Awamleh
Dean, Mohamed Bin Rashed School of Government
Professor Raed Awamleh is a stalwart figure in the academic world with expertise straddling public administration, leadership and international management. As an alumnus of the Oxford University Strategic Leadership Program (UK) and the Dean of the Mohamed Bin Rashed School of Government, he has cemented his industry know-how across different continents and markets. With Professor Raed’s on-the-ground and scholarly perspectives, students will be able to approach the online world with the tools for strategic road-mapping and digital sustainability in the long-term.

Professor Yousef Al-Assaf
President, RIT University in Dubai.
Professor Yousef Al-Assaf brings the uniquely paired electrical engineering and executive leadership specialisms to the table. He is currently the president of RIT University in Dubai having previously held equally prestigious positions as a Dean in colleges in Sharjah and Jordan. With over 25 years of academic experience, Professor Yousef has evolved through the ever-dynamic digital world and provides timely and perceptive insights to allow students to be nimble and agile in a reactive landscape.

Dr.  Khalid Alwazni
Associate Professor of Public Policies, Mohamed Bin Rashid School of Government.
Dr. Khalid Alwazni has extensive experience in Public Policy and Leadership in equal measure. Dr. Khalid has written widely on issues related to Economics for academic journals and has the agile, strategic foresight to enable his students to excel in a dynamic and ever-changing economy.

NMA Instructors

Matt Bailey
Is the founder of SiteLogic, a digital marketing training company, and the host of the popular marketing podcast, Endless Coffee Cup.  In his 25 years of digital marketing experience, his agency created more than $1 billion in revenue for clients, and he has trained over 1 million marketers in search engine optimization, paid search, content marketing and analytics. Matt is one of the most in-demand instructors in the world, creating educational experiences through in-person, virtual, and video-based training. Matt’s digital marketing curriculum is used at Microsoft, HP, Orange, LinkedIn, Duke University, Purdue University and hundreds of other institutions.  Matt has published 4 books on digital marketing and in 2020 he achieved his Master’s in Education. He currently serves as a Digital Marketing Instructor and Instructional Designer for New Media Academy.

Greg Jarboe
Is president and co-founder of SEO-PR, an award-winning content marketing agency which offers search engine optimization, online public relations, social media marketing, and video marketing services. Additionally, he has authored and contributed to five books on digital marketing. On the academic side of things, he is on the faculty roster of the Rutgers Business School’s Mini-MBA program and the IAB’s Digital Leadership Program. Greg is also one of the 25 successful online marketing gurus profiled in Online Marketing Heroes by Michael Miller.

Stewart Bewley
The founder and director of Amplify Presentations, a storytelling training company. Being a trained actor, he is passionate about enabling his clients to present themselves effectively and authentically. Before the pandemic, he coached over 10,000 people in 28 countries, and worked with Microsoft & Google and has training 500 start-ups to raise over USD$3.5 billion.

Sue Grabowski
Has grown a marketing communications firm from a one-person shop to a flourishing organization, Desidara, which serves local, regional, national and international clients. She leads a team of talented strategists, writers, artists and technology creators to craft the right messages and deliver those messages to target audiences through a variety of media forms. In addition to leading Desidara, she also founded Squawqr Mobile Media, a cloud-based, mobile-first software with partner developer Rob Kemmer.

Cancellation Policy

Refunds of the Executive Education training programs: 

If the participant canceled the registration or transferred it in less than 45 days prior to the course starting date the participant shall be liable to pay the MBRSG the percentage of the training fees as follows: (All cancellation or transformation must be submitted in writing to the Executive Education Department at MBRSG).  

  • More than 45 days: full refund 
  • Cancellation 45 to 30 days before the start of the course date: 25% of the total cost of training fee will be deducted. 
  • Cancellation 29 to 8 days before the start of the course date: 50% of the total cost of training fee will be deducted. 
  • Cancellation 7 days or less before the start of the course date: 100% of the total cost of training fee will be deducted. 
  • Cancellation during the course date: 100% of the total cost of training fee will be deducted. 
  • The exception to the above is when the participant encounters inevitable circumstances such as health conditions, traffic, travel, etc., the participant will recover 50% of the training fee.

Executive Diploma in Digital Government Communication

19,700 AED

New Media Academy and Mohammad Bin Rashid School of Government are pleased to introduce The Executive Diploma for Government Digital Communication. This program aims to improve, enhance and develop the skills and tools of government digital communication officials and increase the efficiency of institutional communication in government entities in the Emirate of Dubai and federal entities, as well as their counterparts in other Arab countries.

Out of stock

General

Price

19,700 AED

Topic

Government Digital Marketing and Administration

Location

NMA: 40 training hours (zoom sessions) + MBRSG: 36 training hours (in person classes)

Total required effort

76 training Hours

Time

5-8 PM (Mondays to Wednesdays) & 6-7 PM (Thursdays)

Duration

8 weeks - 4 days a week (3 days modules + 1 day expert talk)

Language

Arabic, English

Download Program Brochure

Download

Topics

  • Module 1 – Intro. Expectations and outline. Case Study

  • Module 2 – Integrated Communications Strategy

  • Module 3 – Integrated Communications Planning

  • Module 4 – Storytelling

  • Module 5 – Content Creation

  • Module 6 – Content Curation: Re-using / Repackaging Content Across Channels

  • Module 7 – Crisis Communications: Developing a Playbook

  • Module 8 – Distribution: Channel Selection and Use

  • Module 9 – PR – Press Releases and Media Coverage

  • Module 10 – Digital Media Communications (YouTube / Podcast)

  • Module 11- Future Government

  • Module 12- New Digital Era

  • Module 13 – Government Communication in UAE

Certificate

Executive Diploma in Digital Government Communication

The successful completion of the program will grant you an executive diploma from MBRSG and New Media Academy. The graduation ceremony will occur in the annual MBRSG graduation event.

FAQs

This program is for those with a basic understanding of some marketing terms, and aims to unify the language and understanding behind government digital marketing principles that would empower decision makers in understanding the digital landscape.

Laptop or mobile device to access Zoom for the first forty hours

This program will be delivered through live sessions and in class at timings listed in the program schedule of the e-brochure. The classrooms are also a space for you to be inspired by everyone’s passion and encourage you to pursue yours. You can download the e-brochure on the program page.

Only two final projects towards the end of the program. The first final project is after the first forty hours, and the second is after the final thirty hours

The program schedule is detailed in the e-brochure that is available on each program page. It clearly outlines the duration, pace and effort you will be required to commit to for you to successfully complete the program.

No, we aim to make the learning experience as enjoyable and practical as possible, to give you the necessary hard skills to walk away with.

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