Executive Diploma in Digital Government Communication
19,700 AED
New Media Academy and Mohammad Bin Rashid School of Government are pleased to introduce The Executive Diploma for Government Digital Communication. This program aims to improve, enhance and develop the skills and tools of government digital communication officials and increase the efficiency of institutional communication in government entities in the Emirate of Dubai and federal entities, as well as their counterparts in other Arab countries.
Out of stock
General
Price
19,700 AED
Topic
Government Digital Marketing and Administration
Location
NMA: 40 training hours (zoom sessions) + MBRSG: 36 training hours (in person classes)
Total required effort
76 training Hours
Time
5-8 PM (Mondays to Wednesdays) & 6-7 PM (Thursdays)
Duration
8 weeks - 4 days a week (3 days modules + 1 day expert talk)
Language
Arabic, English
Download Program Brochure
Topics
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Module 1 – Intro. Expectations and outline. Case Study
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Module 2 – Integrated Communications Strategy
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Module 3 – Integrated Communications Planning
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Module 4 – Storytelling
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Module 5 – Content Creation
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Module 6 – Content Curation: Re-using / Repackaging Content Across Channels
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Module 7 – Crisis Communications: Developing a Playbook
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Module 8 – Distribution: Channel Selection and Use
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Module 9 – PR – Press Releases and Media Coverage
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Module 10 – Digital Media Communications (YouTube / Podcast)
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Module 11- Future Government
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Module 12- New Digital Era
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Module 13 – Government Communication in UAE
Certificate

Executive Diploma in Digital Government Communication
The successful completion of the program will grant you an executive diploma from MBRSG and New Media Academy. The graduation ceremony will occur in the annual MBRSG graduation event.
FAQs
This program is for those with a basic understanding of some marketing terms, and aims to unify the language and understanding behind government digital marketing principles that would empower decision makers in understanding the digital landscape.
Laptop or mobile device to access Zoom for the first forty hours
This program will be delivered through live sessions and in class at timings listed in the program schedule of the e-brochure. The classrooms are also a space for you to be inspired by everyone’s passion and encourage you to pursue yours. You can download the e-brochure on the program page.
Only two final projects towards the end of the program. The first final project is after the first forty hours, and the second is after the final thirty hours
The program schedule is detailed in the e-brochure that is available on each program page. It clearly outlines the duration, pace and effort you will be required to commit to for you to successfully complete the program.