About Us

We curate a diverse lineup of the most exceptional innovators, thought leaders, and content creators from various fields and locations worldwide. By bringing them together, we create an immersive learning experience that not only educates individuals, but also elevates their capabilities.

Our Story

Launched in June 2020 by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, New Media Academy serves as a dynamic hub for content creation and education.

Its mission is to propel Emiratis and Arabs into the digital realm by fostering their presence across various social media platforms.

With a focus on authentic storytelling and open dialogue, the New Media Academy cultivates a new generation of digital thought leaders through creator development and capacity building.

It offers comprehensive training to professionals aspiring to become communication experts and managers in both government and private institutions, while also nurturing the skills of social media influencers.

Emphasizing its commitment to fostering growth and creating employment opportunities, His Highness Sheikh Mohammed bin Rashid Al Maktoum states, "New Media Academy is providing new job opportunities and careers today and will always be a main supporter in the journey of development.

Through its three pillars of support—Learning, Content Creators, and Content—the New Media Academy is dedicated to nurturing a fresh wave of digital change-makers.

Its world-class educational programs, led by seasoned digital practitioners, cover vital subjects such as content creation, social media content marketing, digital communication strategies, storytelling, and community building.

Vision & Mission

Create new generation of global voices who leverage innovative digital social networking to forge authentic relationships and champion meaningful dialogue, ultimately shaping a vibrant global community.

NMA's Vision