About - New Media Academy

Our Story

Launched in June 2020 by Vice President and Prime Minister of UAE and Ruler of Dubai His Highness Sheikh Mohammed bin Rashid Al Maktoum, New Media Academy is a hub of content creation and education aimed at spearheading the presence of Emiratis and Arabs into the digital sphere across social media platforms.

The academy is built to tell stories through open and honest dialogue by developing creators, building capacities and cultivating a bright future filled with next-generation digital thought leaders.

“New Media Academy is a new science that has its own set of special tools and secrets, and that the future cadres of the UAE must be at the forefront of it. The academy prepares new experts and managers in the field of communication in government and private institutions, as well as training professional social media influencers. New Media Academy is providing new job opportunities and careers today, and will always be a main supporter in the journey of development,” says His Highness Sheikh Mohammed bin Rashid Al Maktoum.

Across three pillars of support: Learning, Creators and Content, New Media Academy is committed to developing a new generation of digital change-makers. The programs and skills provided by a world-class education system are delivered by top digital practitioners with a wealth of experience, covering a range of essential topics including content creation, social media content marketing, digital communications strategies, storytelling and building online communities.

Vision & Mission

Create a new generation of global voices, who use innovative digital social networking, to forge authentic relationships and champion dialogue.

On our way to becoming the world’s next best media company


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